ENVIRONMENTAL DESIGN
DesignPhiladelphia in an annual signature event of the Center for Architecture and Design in which schools from the Philadelphia region display groundbreaking projects and efforts across design disciplines.
As presenting sponsor of the 2021 festival, the Jefferson Creative Services team was approached to design signage and panels for a modular display, with a goal of highlighting the University’s offerings and modern approach to learning.
As the lead designer on this project, I collaborated with marketing managers and the dean of the School of Design to ensure the content was being presented in the best manner.
Using the University brand colors and graphic elements, the 26 panels transition seamlessly across the space. Each panel focused on a different area of interest and included unique QR codes that allowed visitors to explore more online.
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“At Thomas Jefferson University’s School of Design, Engineering & Commerce, everything we teach, study and research is done through intentional design thinking. This holistic perspective, combined with dedicated practice, experimentation, and technique, is key to creating a better world.
At Jefferson, everything is ‘Design &.’”
RESEARCH & PRESENTATION DESIGN
Jefferson’s International Business graduate course focuses on all aspects of conducting business in a global environment with a strong emphasis placed on the impact of cultural, ethical, political, and other environmental factors.
Our challenge was to select a product (existing or new) and find gaps in the global market to form a profitable 5-year business plan.
My group consisted of three Jefferson graduate students of various career backgrounds, in collaboration with students from the Birla Institute of Management Technology (BIMTECH) in India. After our initial brainstorming process, we decided to explore peanut butter, an American staple. While BIMTECH chose to focus on India, my group saw potential in Mexico. Given the proximity to the U.S. and viable farmland around Mexico, we focused on establishing new operations (from farm-to-store) and increasing the appeal of the product to Mexico's current demographics. We developed a business plan for Jif Peanut Butter in Mexico (renamed Jeff after Jefferson). While Jif currently sells in Mexico, there is relatively low interest; however, we felt natives would embrace the product with the correct business approach, inspiring alternatives to traditional recipes..
In splitting up research responsibilities, I focused on research & development, customer/market segmentation, and market needs.
I designed the PowerPoint and coordinated Zoom backgrounds for our final class presentation. Using the existing Jif brand, I went with a clean and youthful approach in the color and font choices. This helped clarify the hierarchy of information and made dense details, like financial data, more pleasing to read.
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This business plan was part of the iMBA program at Thomas Jefferson University. View the full presentation here.
AWARDS/RECOGNITION
International Business Plan Class, 2nd Place
BRANDING
Based in Philadelphia, Jennie Pritzker Interiors is a full-service interior design firm known for its fresh approach and sensitivity to clients' needs. Using unexpected combinations, the firm creates spaces that are beautiful, livable, and reflect our clients' unique personalities.
This project was completed during my time at SEDSO Design. The client’s goal for her brand was to be an extension of her fun personality and modern design style.
With this project, I got the opportunity to work with both partners at SEDSO to create several logo options for the client. Inspired by architectural plans and crafting, my concepts varied from straight-edged and modern to more feminine and delicate. The client ultimately chose an alternative option and asked us to create various logo versions incorporating fabric swatches. The patterns and colors were pulled from her own design work and included warm and cool tones for versatility.
Once the logo was approved, I created a full stationery set and collaborated with the web designer to finalize the website. To highlight the client’s many skills, I also illustrated a full set of icons that are prominently featured on the website’s ‘About’ and ‘Services’ page.
BRANDING • INFOGRAPHICS • PUBLICATION DESIGN
ASK (Art + Science = Knowledge) magazine provides a look back on the events and achievements of the past year, and highlights some of the impressive members of the College's community.
As part of a re-branding initiative for Drexel's College of Arts and Sciences, I designed a masthead for ASK magazine which suited its updated youthful and modern approach. I also created two infographics featured in the 2013 publication. In 2014, I was given two articles to design where I found photographs based on the contexts of the stories to create compelling spreads.
ANNUAL REPORT
Designed the 2014-2015 annual report for the Center, using the museum's "Visit. Learn. Debate" tagline to categorize all of the information that was included. I used large and dynamic photographs paired with clean blocks of text to showcase the various events and initiatives that the Center is involved in. The color palette is a bright Americana feel that helps showcase the modern flare the Center gives to Constitutional history.
FACT SHEETS
Designed a series of fact sheets for Drexel University College of Arts and Sciences, promoting a number of their graduate and undergraduate programs. I first created a modern and approachable template while still following Drexel's brand guidelines, which influenced the typefaces and colors. The template was then applied to a total of 7 graduate and 16 undergraduate fact sheets that were printed and distributed to prospective students and around campus.
STICKERS
As part of a mailed packet to new, incoming students, this set of stickers was designed to incorporate the College's tagline with dynamic photographs taken by students during trips offered through their various programs.
ARTIST CATALOG
This 8" x 10" artist catalog showcases some of Glen Keane’s iconic work as a character animator for Disney. It includes his thoughts on animation as well as interview excerpts with Keane regarding three featured characters: Ariel, the Beast, and Tarzan. The catalog is a mix of Keane’s sketches and scenes from the movies. It also has various tip-ins and fold outs to add the sense of fun and whimsy that Disney movies are known for.
BOOK JACKET
The objective of this project was to design a book jacket for a classic novel. I was assigned Harper Lee’s To Kill A Mockingbird. Since its publication in 1960, this book has sold more than 40 million copies worldwide and has been translated into over forty languages. Since then, there have been hundreds of unique book jackets published.
For my concept to stand out, I took a more hands-on approach to the design. Inspired by special effects make-up, I experimented with molding clay and matching the deep, rough grooves of a tree. I later painted, photographed, and retouched the photo to get the rich, contrasting tones. I complemented the image with hand-done typography for the title and author. The yellow accent on the spine and the back cover represents the prevalent theme of caution in the novel, as well as the transformation of caution to hope in the story's narrative.
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“Compassionate, dramatic, and deeply moving, To Kill A Mockingbird takes readers to the roots of human behavior – to innocence and experience, kindness and cruelty, love and hatred, humor and pathos. Harper Lee always considered her book to be a simple love story. Today it is regarded as a masterpiece of American literature.”
This project was part of my book design class at Drexel University.
ARTIST POSTER
"Only those who attempt the absurd will achieve the impossible. I think it's in my basement... let me go upstairs and check." - M.C. Escher
Designed a 16"x20" poster incorporating three pieces of M.C. Escher’s work into a collage with one of his famous quotes. I kept the integrity of his style by adding colors from one of his tessellations.
AWARDS/RECOGNITION
Published in Creative Quarterly 100 Best Annual, 2014
Published in Graphic Design School 5th Ed., 2013
Published in Creative Quarterly 30+31, 2013
American Graphic Design & Advertising Award, 2013
